Category Description

A system of motion graphic elements intended to present information within a sports program for television or streaming

Project Description

The Original VICE campaign’s animation graphic package is a fusion of Miami’s bold attitude and timeless luxury. It deconstructs Art Deco shapes, reimagining the city’s iconic architecture into dynamic motion design. Gradients, inspired by Miami’s signature hues, flow seamlessly to evoke nostalgia and sophistication. The animation embraces a slow, deliberate pace, allowing every transition to breathe, immersing viewers in the richness of fashion, the allure of the past, and the raw edge of VICE.

Credits

Yoana Barciela – Art Director
Steven Rodriguez – Motion Graphic Designer
Abel Alvarez – Motion Graphic Designer
Eduardo Morffi – Motion Graphic Designer
Daniel Lares – Motion Graphic Designer
Valeria Galvan – Motion Graphic Designer
Manuel Fabian – Creative Director
Laura Sarmiento – Sr. Creative Operations Manager
Jennifer Alvarez – SVP, Brand/Chief Creative Officer
Michael McCullough – Executive Vice President, CMO