Category Description

Motion Design for an installation, projection or location-based experience (not necessarily interactive)

Project Description

In collaboration with Paramount Studios, Laundry created a captivating animation to promote the Fall 2024 season premiere of their television show “Yellowstone.” The design featured ink and smoke effects over a rotating orange background, playing with depth to bring the effects to life. This OOH brand art was displayed on the iconic Sphere in Las Vegas, offering spectators an eye-catching and immersive experience.

Credits

Laundry
Executive Creative Director – PJ Richardson
Creative Director – Ryan Brant
Executive Producer – Susie Shuttleworth
Head of Production – Pip Malone
Producer – Armando Plata
Production Coordinator – Ben Rejzer

3D Design & Animation – Anthony Maiuri
3D Particle Sim – Caspian Kai

Paramount Yellowstone
VP Design Studio Production – Pamela Brill
VP Motion Design – Kaz Iwai
Sr Creative Director – Lance Rusoff
Producer – Trisha Novy
VP Motion Design Paramount – Tim Livezey
Senior Writer/Producer Paramount – Jessica Leaver

Sphere
Director of Creative Management – Alex Stamm
Project Manager – David Grieg