Category Description

A system of motion graphic elements intended to present information within a sports program for television or streaming.

Project Description

DAZN : WTA 2022 Graphic Package

Working closely with our parent company AE Live, a new brand identity was brought to life that translated live on-screen data visualisation housed in a distinctly fresh on-air graphic system to lend up to the second information and storytelling to the sport.

A ‘shape shifter’ mnemonic was deployed to bring on all of the on-screen layouts with elegance and WTA’s purple colour was given prominence, reinforcing the brand and creating a consistency to a unique look that reacted to live data feeds that played out over the live sport’s feed.

Collaborating with AE Live to integrate live data into our specially designed and creative match graphic system made this package an engaging experience for any sport fan and ground-breaking.

Credits

Creative Producer: Kelly Bendall
Senior Creative Director: Reuben Thorpe
Senior Designer: Fay Pan
Motion Graphics: Juven Juvensco