DAZN : WTA 2022 Graphic Package
Working closely with our parent company AE Live, a new brand identity was brought to life that translated live on-screen data visualisation housed in a distinctly fresh on-air graphic system to lend up to the second information and storytelling to the sport.
A ‘shape shifter’ mnemonic was deployed to bring on all of the on-screen layouts with elegance and WTA’s purple colour was given prominence, reinforcing the brand and creating a consistency to a unique look that reacted to live data feeds that played out over the live sport’s feed.
Collaborating with AE Live to integrate live data into our specially designed and creative match graphic system made this package an engaging experience for any sport fan and ground-breaking.