In collaboration with Riot for the Game Changers Championship Tournament, a pivotal event spotlighting women players, we came together to craft an unapologetically bold multimedia assault on the senses.
Our goal was to unleash a promotional film and complete tournament campaign that not only captures the raw, unwavering dynamism of these exceptional players in sync with the ceaseless energy of the game.
Our commitment to bring a badass inclusivity propelled us to curate a fusion of grit, vibrancy, and audacity, resulting in a visual feast that resonates as loudly and vibrantly as the players it honors. These players break barriers, they get messy, they get loud.
Our designs needed to directly reflect the badass nature of the teams and the game. Focusing on tactile textures, clean bold typography, and the colors and iconic imagery of VALORANT we put forward an explosive and in-your-face look for the entire campaign.