We gave 18,000 fans at PayPal Park a two minute, in-stadium augmented reality experience to send off the US Women’s National Team for the World Cup. Through their browsers, fans brought Sophia Smith, Alex Morgan, Megan Rapinoe, Rose Lavelle and Crystal Dunn to life, supersized in the San Jose skies. The experience was released to fans through printed markers and digital billboards throughout the stadium. The 2-minute choreographed AR send off moment was synched to the stadiums video boards and sound system to create a truly mixed reality experience.
