For the 2023 World Heart Day, the #UseHeart #KnowHeart campaign focused on nurturing awareness and knowledge about cardiovascular diseases and heart conditions.
Successful awareness campaigns require a deep understanding of users’ needs and potential risks.
Animation serves as a powerful ally, especially when addressing sensitive health topics, enabling the concise delivery of complex information.
We decided to join the World Heart Day awareness movement around the globe by creating an animation that delivered beyond the obvious, presenting purposeful content on steps one can take to improve cardiovascular health in an engaging, relatable manner.