How We Work defines the mindsets, behaviors & ways of working that drive performance, empower others to do their best work & ensure UKTV remains future-fit. These principles form the foundation of a strategy to be digital-first & audience-led, built around five key behaviors:
- Be Bold, Move Fast: We are ambitious & brave, take responsibility to act & we get things done.
- Think Differently: We spark new ideas by being curious, creative & exploring other perspectives.
- Test & Learn: We test our thinking with experiments, learn from the results & refine our work.
- Develop & Grow: We continually improve the performance of ourselves, each other & our business.
- High Challenge, High Support: We set goals that stretch us & we honestly debate, challenge & stand together to achieve big things.
To bring these behaviors to life, UKTV launched their new ways of working with a dynamic 3D animation, designed to engage & embed these principles across the business.