Category Description

Explanatory or educational video for a cause, social initiative, public awareness effort or non-profit organization.

Project Description

The internet makes it easier to harm kids. The issues of grooming, sextortion and distribution of child sexual abuse material are spreading faster than ever.

That’s why Thorn is building smarter tech to empower the platforms and people who have the ability to defend children.

Thorn and Demo Duck worked together to further illuminate these problems—and the efforts Thorn is making to stop them.

A stark and startling statistic grounds the viewer in reality before transforming that truth into opportunities, hope and solutions The video utilizes a motion graphics meets cel animation approach—using an aura of warm color gradients, thoughtful connections and characters that evoke a sense of joy worth building for.

Credits

Client: Thorn
Marketing Director: Justus Hyatt
Sr. Visual Designer: Yena Lee
Content Marketing
Manager: Andrew Ruiz
Studio: Demo Duck
Producer: Bailey Williams
Writer: Chris Reynolds
Boards: Rohan McDonald
Design: Soo Kim
Lead Animator: Yuval Haker
Cel Animator: Karol Szczepankiewicz
Voiceover Artist: Willow Jensen
Sound Designer: Facundo Capece