This is a 60 second promo for Sport 24, the channel that brings you all the best live sports events when you’re travelling by plane or cruise ship.
Sport 24 were looking to create an exciting and dynamic trailer that built brand awareness and celebrated the incredible top tier sport events that were going to be broadcast live that year. This included the Olympic Winter Games, the FIFA World Cup, Wimbledon, NFL / Super Bowl, the Augusta Masters, NBA, Roland Garros, Premier League, and the UEFA Champions League.
They wanted the sequence to focus on Sport 24’s unique appeal – that they connect international travellers to unmissable sports events happening live across the world.
The sequence was conceptualised, designed, edited and animated by Jump.
The bespoke music and vocals were written and created by Echoic with Spencer Lim.