Rugby World Cup Sevens South Africa 2022 : “The Big Five” » AE LIVE IGNITE

rugbyworld
Category Description

Title sequence for a sports program for television or streaming.

Project Description

Rugby Sevens is the survival of the fittest; seven punishing minutes each way to win one of the world’s toughest and fastest rugby sporting tournaments.

Since this tournament was to be played in South Africa, our concept was to present the Sevens athletes with attributes that aligned to the famous ‘Big Five’ African game animals. We represented dominance (elephant), smarts (leopard), defence (buffalo), attack (rhino) and power (lion), as the necessary five skillsets to win in this high stakes competition.

The unexpected colour palette gave the titles vibrancy and contemporary punch, the purposeful angular character designs were executed in a unique style that railed against conventional animated character work.

Coupled with a Rugby World Cup theme, rearranged with African vocals and instrumentation, our action-packed sequence celebrates the winning key plays from the Sevens game that channel the power of the ‘Big Five’.

Credits

Senior Creative Director: Reuben Thorpe
Senior Creative Producer: Kelly Bendall
Creative Executive: Jens Hertzum
Senior Motion Designer and 3D: Matt Neary
Motion Designer: Juven Juvensco
Character Design: Winnie Hsu
3D Design: Jake Richardson
Music: Ned Music Ltd
Client: World Rugby