The 3rd largest global sports tournament.
We created titles and responsive graphics system for the world feed broadcasts in 60 territories.
The titles were to appeal to the ”next generation” sports fan. In a story of unity, it celebrated fans and 9 French host cities; designed in a youthful style to appeal to younger viewers.
A red mobius line was at the centre of the titles and 140 templates and drew the eye, as an active ‘navigator’, to deliver information.
The audience grew to 800 million.