There are dream projects and there’s DREAM projects and this collaboration with Adult Swim bridging the gap between seasons 5 & 6 of Rick & Morty was definitely the latter!
Named Wormageddon after the mysterious and terrifying monster that attempts to take over the world in an Endgame-esque battle, the spots see the whole Rick & Morty gang fighting for their lives with everything they’ve got!
We worked closely with the Adult Swim marketing team to develop a unique look and feel that stayed true to the essence of the show while giving the campaign, which consisted of 6 spots including commercial collaborations with Samsung and Green Hydrogen, an ownable look of its own.