The 2023 Formula 1 Etihad Airways Abu Dhabi Grand Prix brand campaign is a mash up of vibrant colours, speed, stretch-n-pulls, acid smileys, and iconic F1 race cars.
The film is crafted to vividly capture the electrifying atmosphere and world class entertainment that visitors can expect when they step into the event.
We began by creating a captivating key visual, with the animation injecting even more energy and depth into the campaign. By incorporating a recognizable pattern, we seamlessly tied together all the elements, creating a distinct visual signature that carries throughout the brand communications and event. We had a blast working on it with our team and working closely with the Ethara team.