Are you ready to play smart? The North Carolina Education Lottery’s “Play Smart” resource empowers players to make informed choices by understanding the games, odds, smart money management and more! We were entrusted with refreshing the “Play Smart” brand with a punchy, clean style, charming animations, and characters that represent the diverse range of North Carolina lottery players.
Our task included creating a 30-second broadcast spot that encapsulates the brand’s style, along with three 90-second informational animations that clearly define various aspects of the game while keeping players engaged. Our design system was deployed as a wider re-brand, enhancing the overall gaming “Play Smart” experience. Be sure to keep an eye out for little North Carolina easter eggs, like the famous dogwood trees!