Category Description

A single spot advertising a product or service.

Project Description

Perch Light is a product that combines a paper bird-shaped lamp with a brass perch.

A gentle, indirect glow filters through the bird’s body, offering those who see it a subtle sense of rest and tranquility.

At the same time, responding to the user’s touch, its measured back-and-forth sway in the darkness presents a new way for people to experience and connect with light in a space.

Seungpyo Han created this promotional film to communicate the product’s purpose for potential customers and partners.

Credits
Concept & Visual Production: Seungpyo Han
Sound: KLOAQ