In 2024, World Rugby requested a dynamic package to engage a broad and diverse new generation of rugby fans with this international tournament. AE Live Ignite’s motion design for this ‘next generation’ rugby competition followed two directives: to contemporize the offering and reinforce the game’s narrative for newcomers to rugby.
The opener meticulously drew from indigenous culture and local mythology to create a Pacific Champion for each competing nation; together, the deities release the tournament ball from the Pacific Ocean.
Our key principle was to make the Pacific Nations Cup logo a central point of origin and active ‘navigator’ for the entire graphics system. The logo was placed at the centre of the score ticker, becoming a window for key messages regarding gameplay to enhance and amplify the live viewing experience. The match graphics system reflected the title sequence’s energy, outlining screen data panels to draw the viewers’ eye.