Category Description

Any short form project exploring novel aesthetics, production methodologies and/or technologies.

Project Description

Hornet Creative Director Itay Tevel explores his obsessions for all things motion design to bring Obsessed to life. Diving into design systems, balance, color, grids, and typography, he dissects and merges dynamic styles into exhilaratingly fresh motion designs that give a peek into the feelings we have throughout the design process, for a view that will have you saying, I’m – obsessed.

Credits

Creative Director: Itay Tevel
Production Company: Hornet
Managing Partner: Hana Shimizu
Head of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Production Supervisor: Dez Stavracos
Senior Producer: Justine Webster
Associate Producer: Heather Hardin
Assistant Editor: Minseok Kim, Cole Bannick
Storyboards: Pablo Lozano
Design: Pablo Lozano, Eric Bernal, Lasso Studio
Animation: Pablo Lozano, Michael Kuzmich, Scott Jonsson, Itay Tevel, Steve Savalle, Lasso Studio, Seongjin Yoon
Art Direction: Lasso Studio
Music + Sound Design: Ambrose Yu