Miami HEAT Mashup Vol 2 Player Intro Video » Miami HEAT

miamiheat
Category Description

Title sequence for a sports program for television or streaming.

Project Description

A follow-up to 2021’s groundbreaking Miami Mashup uniform—a literal “mashup” of assorted team letters and customizable number styles—the Miami HEAT’s Miami Mashup, Vol. 2 uniform builds on the legacy of its predecessor with a new color, added number styles and, of course, a totally reimagined player intro video. Created in-house by HEAT motion graphic artists and animators, the minute-long piece played prior to all 13 of the team’s City Edition home games, immersing fans within a world of swirling letter forms, 3D shapes and illustrated flourishes.

Credits

Michael McCullough – Executive VP, Chief Marketing Officer
Jennifer Alvarez – SVP, Brand/Chief Creative Officer
Manuel Fabian – Creative Director
Laura Sarmiento – Sr. Creative Operations Manager
Yoana Barciela – Sr. Motion Graphics Designer
Steven Rodriguez – Motion Graphics Designer
Abel Alvarez – Motion Graphics Designer
Eduardo Morffi – Motion Graphics Designer
Daniel Lares – Motion Graphics Designer
Valeria Galvan – Motion Graphics Designer