Unleashing the chilling legacy of the Murdaugh family, HBO Max’s docuseries ‘Low Country: The Murdaugh Dynasty’ demanded a tone that would keep viewers on the edge of their seats. Spillt, the award-winning creative studio, rose to the challenge by combining an authentic southern locale with the ideas of rotting decay and generational wealth, crafting a mood that would lure viewers deep into the story. With a potent mix of brainstorming in Milanote, AI tools, and a creative process, they developed rough shots that would leave the audience clamoring for more. By harnessing stock and ripped footage, AI elements, and rough Photoshop comps, they masterfully set the stage for the story twists that will leave viewers breathless.
