Pushing against common category conventions that use illness to promote wellness, Healtheries’ brand campaign delivers a feel-good animation that celebrates positivity and well-being. We follow our gender-neutral character, Riley, as they confidently navigate their day, radiating energy and optimism.
The animations features fluid, continuous movement synchronized to music, ensuring the story flows seamlessly without feeling episodic. We incorporated local New Zealand elements to make the campaign feel authentic, while transitions highlight emotions and inner states.
This approach, combined with unique visual styles and dynamic environments, creates an engaging, optimistic narrative that stands out in the wellness category. The animation style blends clean vector precision with a hand-drawn warmth, giving videos both modern energy and human charm. Exaggerated proportions, fluid transitions, and musical rhythm create a seamless, cinematic flow.
Together, these elements embody Healtheries’ “Live Life in the Green” philosophy, inviting viewers to embrace wellness as a joyful, everyday ritual.