Maria Verastegui is the Executive Creative Director for Acorda Therapeutics, and leads ICOR, Acorda’s advertising agency. Maria is responsible for all aspects of advertising and brand experiences for the Company and its products. In her role, she collaborates with departments enterprise-wide and partners to create strategic, impactful and engaging experiences, from brand identities and advertising campaigns to motion design, film and experiential exhibit environments.
Maria joined Acorda in 1998 as an intern in the research and development group and in 1999 began to establish an in-house creative team. ICOR in collaboration with digital, corporate communications and marketing have defined the brands for both the company and its products.
Maria holds a BA in Graphic Design from Yale University.
2020 Platinum AVA Digital Award 2020 Platinum AVA Digital Award: Brand Experience 2019 Digital PR Award for New Site | Changing the Conversation around Parkinson’s Symptoms with “Live Well. Do Tell.” Hermes Gold | Disease State Work Hermes Gold | INBRIJA Animated Character Video “Peter” Hermes Platinum | INBRIJA Journal Ad Platinum | INBRIJA Animated Character Video “Peter” / OFFPeriods.com & CRM Telly Bronze | INBRIJA Product Launch Opening Video Excellence Award | INBRIJA Animated Character Video “Peter” & Product Launch Video GD USA Packaging Awards | INBRIJA Consumer Start Kit Graphis Advertising Annual 2020 | INBRIJA Journal Ad Graphis Design Annual 2020