‘IT WAS THERE ALL ALONG’ tracks the fist-pumping peaks and gut-wrenching valleys that take place over the course of a typical day in the life of an agency creative as they struggle to come up with an original idea.
It explores humorous observations we all share that are roadblocks dividing art and commerce bind us together as creatives. From too many meetings, to traffic to a plethora of overstimulation, at the end of the day we all just want to make art and tell a great story.
Yes, life gets in the way and there will inevitably be client curveballs, yes, we get frustrated and want to give up, but at the end of the day the search for the creative solve, ‘the next big idea’ is the euphoric moment we all yearn for, and ultimately often happens when you least expect it.