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Hublot: The Arsham Droplet » TENDRIL

Category Description

A series of related spots advertising a product, service or event.

Project Description

Tendril partnered with Hublot to concept and produce a complete 360 campaign for the launch of the Arsham Droplet, a visionary creation born from the collaboration between Hublot and acclaimed contemporary artist Daniel Arsham. Inspired by the organic, fluid forms found in nature, the Arsham Droplet embodies the perfect fusion of antique elegance and futuristic innovation.

The live-action shoot began amidst the stunning glaciers of southern Iceland, capturing breathtaking caves and landscapes. These real-world environments served as the backdrop for Arsham and Hublot’s journey. Following the Iceland shoot, the team returned to Toronto for a studio shoot featuring a water set and a custom-built LED wall.

As part of the world-building for this exciting collaboration and for the launch event, we created an immersive experience in the South Tanks at the Tate Modern in London.

Credits

Client
Hublot

Global Brand Image Director
Yann Lauener

Executive Producer
Frédéric D’Alberto

Film Production Manager
Marine Perrot

Partnerships & Activation Manager
Maurane Roy

Launch Event Executive Producer
Christina Nissen-Joller

Launch Event Manager
Nadine Martins

Creative Studio & Production Company

Tendril

Executive Creative Director
Chris Bahry

Executive Producer
Mary Anne Ledesma

CG Director
Pablo Alfieri

ECD / Strategists
Roger Dario & Caroline Leong

Senior Producer
Niko Hook

Producer
Cody McFarland

Art Director
Mike Lamont

CG Sup/Animation Lead
Will Sharkey

3D Design
Rita Louro, Alex Levinton, Fede Kano, Aleks Liubas, Leonardo Bortolussi, Rich Nosworthy, Rafael Eifler

Asset Lookdev
Brad Husband, Nemanja Ivanovic

Modeller & Rigger
Flavio Diniz, Tyrel Scott

Animation
Lamek Felix, Leonardo Bortolussi

Houdini Simulation
Will Sharkey, Arnis Vitols, Alejandro Echeverry, Aleks Liubas

2D Animation
Peiter Hergert

Light + Render
Brad Husband, Nemanja Ivanovic, Aleks Liubas

Compositing
Brad Husband, Astrid Cardenas, Corey Larson

Live Action Production Partner
Denim

Live Action Director
Norman Wong

Executive Producer
Christian Tyler

Director of Photography
Jeff Bierman

Production Designer
Ben Gerlis

Live Action Producer
Alex Dall’Orso

Photography
Norman Wong

Production Manager
Joey B

Coordinator
Amber Warus

1st Assistant Director
Chris Simon

1st Assistant Camera
Nick Petrie

2nd Assistant Camera
Mike Yablonski

VTR
Pat McKeeghan

Crane Head Technician
Jay Gillespie

DIT
Jayden Burns

Stills Digitech
Jeff Jamieson

Lead Photo Assistant
Noel Araquel

Photo Assistants
Keith Haist, Alyssa Mintern

LED Video Wall Video Technician
Sebastien Lortie

Grip & Lighting Gaffer
Sam Lebel-Wong

Key Grip
Blake Ballentine

Hair, Makeup, and Wardrobe Stylist
Jackie McKeown

HMU Artist
Caroline Levin

Editorial Partner
Daydream

Editorial Executive Producer
Ainslie Thomas

Launch Event Music
Kokophonix

Live Action Editor
Kyle Sanderson

Colour Partner
Alter Ego

Executive Producer
Jane Garrah

Colourist
Wade Odlum

Colour Assistant
Vika Svishchova

Launch Event Production Partner
True Staging

Launch Event Production Designer
Ben Gerlis, Tim Blazell

Launch Event Music
Kokophonix

Launch Event Location
Tate Modern – South Tank

Films Sound Design + Music
CYPHER

Creative Direction + Sound Design
John Black

Executive Producer
Julie Neff

Composer
Joris van Grunsven

Sound Design & Mix
Joseph Sims