Category Description

A single spot prominently featuring motion design created to promote a sports program for television or streaming.

Project Description

A celebration of the Danish Women’s National soccer team as superheroes!

Pop art, superheroes and football? It’s a perfect match!
In collaboration with Dansk Boldspil-Union (DBU) and Hummel, we at M2 Film take immense pride in unveiling the new Danish women’s national team jersey, specially designed for the forthcoming 2023 World Cup.

Through our partnership with Hummel, we have created a remarkable film that transcends traditional boundaries, portraying the players as authentic superheroes in a captivating and classic comic-book style. The style beautifully complements the jersey’s vibrant and cool pop-art elements, resulting in a visually striking and empowering representation.

Credits

Director: Rasmus Pilgaard
Art Director: Thomas Fiil
Producer: Emil Nikolajew Lund
Lead Animation: Christoffer Kramme
Animation: Anna Elisabeth Christensen
Production manager: Steffen Kongshøj
Photographer: Kenneth Svanborg
Post Coordinator: Maiken Poulsen
Keying: Laurits Rytter Hansen and Alexander Smith