Harry Potter: Visions of Magic is an interactive journey through a series of immersive and artistic environments, inspired by enigmatic places from the beloved Harry Potter and Fantastic Beasts film series.
The work, in partnership with Warner Bros. Discovery Global Themed Entertainment and NEON, turns fan-favorite locations into artistic and contemporary immersive environments. We wanted to create an elevated, evocative, and unexpected experience format within the greater Harry PotterTM franchise. One that celebrates the iconic, but remixes it into something bold, artistic, and contemporary.
Encompassing over 20,000 square feet, the experience is made up of eight different environments—each uniquely interactive, artful, and multi-sensory.
Since opening in Cologne, Germany in December 2023, Harry Potter: Visions of Magic has seen record-breaking sales, with over 350,000 tickets sold in the first four months, welcoming visitors from over 40 countries.