FC TOKYO: NEW EMBLEM » 3AND

thumb (24)
Category Description

A single spot prominently featuring motion design created to promote a sports program for television or streaming.

Project Description

New rebrand film for FC Tokyo, a professional football club in Tokyo, Japan.

This film serves as a bold expression of FC Tokyo’s evolution, capturing the vibrant diversity and dynamic energy of Japan’s capital.

Combining legacy footage of the team with the current squad and dynamic motion graphics, it creates a sense of chaotic energy that reflects both the city’s pulse and the exhilarating nature of football.

The film bridges the club’s storied legacy with its innovative steps toward the future.

The new emblem, designed as a symbol of hope and unity, resonates deeply with fans, supporters, and the entire FC Tokyo family, reinforcing a sense of pride and anticipation for the next chapter in the club’s history.

Credits

Film:
Creative Direction / Art Direction: Ryuhei Nakadai (River)
Design: Riko Nagase (River)
Copywriting: Danielle Demetriou
Strategy / Account Planning: Ryo Hiroya

Creative Direction / Direction / Motion Graphics: Yusuke Murakami (3AND)
Direction / Edit / VFX: Masaki Sato

Produce: Tomoaki Kumano
Production Manage: Shoko Morikawa, Tomoki Yamagata
Assistant Direction: Ken Miyajima
Production Manage: Azusa Noda, Yui Sakamoto

Director of Photography: Kota Kimura
1st AC: Kaito Furuyoshi
2nd AC: Shii Kitada
Lighting Direction: James Thompson
Lighting Engineer: Kentaro Hirabayashi
Colorist: Yusuke Adachi
Colorist Assistant: Katuhiro Naganuma

Sound Direction / Music Composer: Takahisa Mitsumori

Styling: Sayoko Abe
Styling Assistant: Sora Maeda
Hair & Make-up: Hisano Azuma

Identity:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Strategy / Account Planning: Ryo Hiroya (The Third Strategy)
Typography Design: Ryuichi Tateno (Evergreen)
Motion Graphics: Yusuke Murakami (3AND)