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Enterprise 3D Billboard NYC » Laundry

Category Description

Motion Design in the context of a virtual reality or augmented reality experience.

Project Description

BBDO NY invited Laundry to take a ride with them through a world of impossible roadways that defied gravity and twisted in all directions.

The fantastical road comes alive as it undulates and transforms, appearing to push through the screen itself! The giant wrap-around panels in New York City’s Times Square served as the canvas for this exciting OOH project for Enterprise Mobility.

Credits

Laundry
Executive Creative Director – Tony Liu
Creative Director – Ryan Brant
Executive Producer – James Sweigert & Susie Shuttleworth
Executive Producer / Head of Production – Pip Malone
Producers – David Thomas & Valerie Kenniston
Production Coordinator – Kyjahana Irizarry
Storyboards – Nick DeStefano, Harshitha Suresh
3D Design & Animation – Mike Colarik, Jon Lorenz, Michael Matzur, Aaron Sather
Technical Direction – Wei Chung, Alan Ng

BBDO NY
Executive Creative Director – Eric Goldstein
Creative Directors – Fred Kovey & Takae Takahashi
Producer – Harvey Lacsina
Associate Producer – Kadin Herring
Jr Creatives – Sara Kway & Danah Fakhreddine
Account Directors – Kendall Saunders & Marguerite Daly

Enterprise
Director of Marketing Portfolio & Delivery Management – Susan Madigan
Creative Director, North America – Colby Woodland

Silvercast
National Account Executive – Jennifer Galarza
Associate Director – Chett Foltyn
Senior National Account Executive – Lee Krackow