Category Description

A series of related spots advertising a product, service or event.

Project Description

Doritos is a dream client. Spicy, flavorful, and the life of the party. If Brazilero were a chip, we’d be a bag of Doritos.

We are so proud to be a part of the ‘Try Another Angle’ video campaign for TV and broadcast, featuring eight unique flavor spots.

Our team was involved in every stage of the production process, from the initial concept all the way through to the final edit.

The main objective was to extend their 2023 Super Bowl commercial concept, which had already proved popular with audiences.

With that in mind, we started snacking on some ideas and developed some explosive concepts, such as the abstract swirl of chips and spices. As the viewer enters through the chip-shaped portal, they are met with a mesmerizing display of Doritos spiraling through a tornado of spices.

Finally, a lone chip is blasted with spices on both sides.

Credits

Client: Vidmob/Doritos
Creative Director: Cristina Postica Art Director: Alex Botezatu
CGI Artist – S. Swan
Creative Producer – Carolina Delgado