X-bionic is a Switzerland-based sportswear company focused on performance enhancing design and materials.
Forming part of a wider rebrand, X-Bionic commisioned Bolder Creative to showcase their innovative, advanced base-layer technology ‘Thermosyphon’ – through a range of assets that showcase its design, construction and attributes for enhancing athletic performance.
We created a motion sequence that explored, and explained the sophisticated structures and technology behind the core attributes of this complex product, to be used within the brand website and across social media.
The CGI sequence called for accurate 3D simulations to demonstrate the knitting production process, the insulating, ventilation and evaporation actions enabled by the fabric structure. In-depth texturing and modelling of the product allowed for macro animations, combined with dynamic textile simulations.
Lighting, graphic enhancements, minimalistic colour palette, and sound design were all developed to provide a strong and detailed brand aesthetic, while maintaining a simplified and satisfying technological flow.