The Big Bang Unico Djokovic is equipped with advanced chronograph functions, boasts a truly unique material construction + weighs in at less than a tennis ball, making it a master in horology.
Builders Club was brought on board to direct and produce the campaign, which was shot over two days in London in February 2024. Attention was paid to highlighting the watch’s unique material story: it is partially constructed from layers of a custom composite material formed out of Djokovic’s own tennis equipment.
Builders Club wanted to create a film that would immerse its audience in the fast-paced action; giving them a sense of the tension during the back and forth between players. This is represented on screen by switching between dynamic live-action, + crafted CGI product shots. By using a simple tennis court as the set, utilising the court’s vibrant blue colour, Djokovic’s skills take centre stage, enhanced by CGI elements.
