Long time collaborators Bang & Olufsen approached us with an exciting and genre breaking release; The B&O Balenciaga Speaker Bag. A one off, exclusive and incredibly illusive collaboration between two historic giants within their respective fields. The brief was clear – fuse both brand worlds within one introduction film to excite and entice both sets of audiences. Housing history and headway under one roof. Our main focus was in building a world that assimilated both nature and nurture. Championing craft through a fashion lens by using clean and polished architecture paired with a natural, raw and unapologetic build process. Showing the back story of the product and its ability to combine both fashion and tech into one premium product.
The film featured as part of Balenciaga’s 51st couture collection show, accompanying world renowned fashion icons and models alike.