For this project I created a short PSA animation for Citizens’ Climate Lobby, highlight ing their mission in a warm and inviting way. I used a paper cutout style, to make the animation feel tactile and accessible, without overwhelming the message.
The goal was to draw viewers in and raise awareness about the organization’s efforts in a subtle yet engaging manner. I also wanted to keep it under 45 seconds MAX because that is the edge of the average attention span, so for the script I used copy from their website and edited down to its bare essentials.