A musical-sound design hybrid composition that blends detailed material textures, cloth, rubber, air, with hyper modern synths, drums and vocals, imaginary musical sci-fi sound design bends and glitches into a soundscape that feels like it’s on the edge of breaking out of the confines of the screen.
An unveiling film for the Dn8 experiential launch, expressing a new meaning to how it feels to walk on air with Nike’s iconic sneaker. A fusion of Air Max history and cutting-edge innovation. To create a sound design piece that articulates and heightens this concept.
We pushed the idea of design, collage, weaving, twisting through shoe generations, materials, environments. Switching synths, contrasts, dynamics; loud and quiet.
We wanted it to feel hyper designed, freneticism but with a sound design-sound editing style that makes it feel like it’s hyper controlled. Energetic & futuristic.