The bay doors open to reveal a futuristic war zone as a gigantic Covenant Arbiter and Master Chief tower over the streets of New York City! Laundry partnered with Paramount+ to promote the Season 2 release of Halo.
We bridged this epic sci-fi world with ours utilizing the huge multi-plane Silvercast screens in Times Square. These high-tech canvases allow for exciting opportunities to create a more immersive experience for audiences. OOH media is evolving in ways that seek to break the confines of a single rectangular frame.