Inspired by ‘The Matrix’ and Gentle Monster’s immersive shopping experiences, my creation for the Metaphysical Lab explores humanity’s desire to transcend reality.
Establishing the lab aimed to probe existential questions of existence. Its core objective is to innovate eyewear, bridging aesthetics with dream-like experiences.
The lab’s environment blurs boundaries, merging the real and dream worlds. In a 3D commercial, I introduced an experimental eyewear line influenced by Gentle Monster’s style.
The design juxtaposes abstract and tangible elements, symbolizing the fusion of realities. Evolving color tones signify transitions between realms, weaving together tangible objects and surreal settings.
This approach captures the essence of the dream world while highlighting the collection’s appeal.