This piece is a mock title and promo for IdeaFest, Indonesia’s biggest festival celebrating the convergence of culture, art, and technology.
It is one of the most anticipated events for the nation’s creatives and a key destination for global entrepreneurs, storytellers, and curious individuals.
IdeaFest offers panels, discussions, and programs that empower creative communities to unleash their full potential.
Inspired by the event’s root cause and past themes, the goal of this piece is to visualize the sense of community and emphasis on creativity and the future.
A vibrant color scheme and a playful design system of unique abstract shapes are used to achieve this.
The shapes’ journey highlights the event’s three main focuses: connection, transformation, and the future.
The abstract forms are inspired by artists exploring metamorphosis and change, such as Yoshimasa Kato, Yuichi Ito, and Mariko Mori.