Category Description

A series of identification spots created for a television or streaming channel.

Project Description

Teaming up with QuickFrame, we created an epic series of eight 15-second videos called ‘Get to Know Sling’ for the streaming service Sling TV. Sling’s unique features make it a TV service for the whole family, and we wanted to highlight that in a modern, sophisticated style.

Is there anything more modern and sophisticated than CGI? We designed each video in complete CGI with slow-motion movement, dynamic camera angles, and kinetic typography in mind, keeping its key message in mind.

This project’s deliverables included 12 looping GIFs, thumbnails, and clean 3D renders. This package was designed so that the we can easily repurpose the content in various ways as the brand evolves.

We were given 12 topics and a few lines about each feature. We scripted a catchy hook and baked in any must-have messaging.

Credits

Client – Quickframe/SlingTv
Creative Director: Cristina Postica
Art Director: Maxim Maevschi
CGI Artist – S. Swan
Creative Producer – Carolina Delgado