Category Description

A single spot prominently featuring motion design created to promote a television or streaming show.

Project Description

Wild Card’s Motion Graphics team created a stylized date announcement for S2, rich with dramatic styling and storytelling nods for long-time fans of the franchise.


Starting from storyboards, we transformed the character’s walk-cycle to incorporate sharp flat-shading and rim-lighting, while integrating color language from the show. Jinx’s cobalt braids are sharply contrasted with her fuchsia landscape as she walks down a path towards possible conflict.

A close eye can catch her shadow morphing as she nears the bridge, transforming into the shadow of her sister. As the scene fades into the distance, stark white type has the viewer leaning in to read the small serif characters.

Credits

Client: Riot Games
Chief Creative Officer: Nick Temple (Wild Card Creative Group)
ECD/EVP: Arty Pearson (Wild Card Creative Group)
Account Director: Katani Ostine-Franklin (Wild Card Creative Group)
Creative Director: Jeremy Fisher (Wild Card Creative Group)
3d Animator/Compositor: Ryan Vazquez (Wild Card Creative Group)
Editor/Sound Design: Mike Martinez (Wild Card Creative Group)
Producer: Jason Borowsky (Wild Card Creative Group)
Associate Producer: Lawson Smead (Wild Card Creative Group)
Creative Coordinators: Marcella Maggio and Megan Shahroozi (Wild Card Creative Group)
Wild Card Finishing teams (Wild Card Creative Group)
Head of Motion Graphics: Jennifer Holstein (Wild Card Creative Group)