Verdy’s distinctive imprint on streetwear and youth culture aligns seamlessly with Beats by Dre’s bold, music-driven identity. Our goal was to create a film that captured the best of both worlds, a visual blend of Beats and Verdy, where every detail, down to the smallest prop, had purpose.
The campaign had two key goals: to introduce the world to the new version of Beats by Dre’s iconic Pill, ten years after its original launch, and to debut a new character from Verdy, following the well-known Visty and Vick. In these clips, we needed to answer questions about the new character’s personality: what they like, and how they dance and move. This was all packed into a teaser and a 25-second film that displayed Vear’s world.