Airheads Xtremes have a new hero. Meet ‘Bud’ the tongue. Bud is YOLO personified and has no regard for personal safety.

To tell the story of a tongue that acts on Xtreme impulse, we cast Bud in the roles of a (potentially short) lifetime: a daredevil, a snake charmer, and a wrestler.

The design needed to be instantly recognizable as a tongue while having personality and comedy with just the right amount of texture and glisten (aka not too much glisten).

We asked ourselves important questions: What shape do we use to make the tongue recognizable? What proportions? What would a tongue look like if it was squeezed by a snake and puffed up?

With a short amount of time to set each scene, we also developed outfits for instant context clues. We had lots of fun designing spandex wrestling suits, we’re human after all.

Enjoy the adventures of Bud!