Category Description

A system of motion graphic elements presented within the context of an event (e.g. award show, concert, sporting event, news event)

Project Description

After 16 years, The Golden Melody Awards was held in Kaohsiung again. The most obvious change we felt when heading south was the growth of the temperature. This thermal energy from Kaohsiung produced all kinds of chemical reactions, just like the phenomena GMA brought to us. The GMA let popular music spread widely, revealed this generation’s eagerness for a new voice, and gave light and heat to the musicians on stage. And this was the starting point for us to introduce the 33rd GMA with the annual theme: “THERMAL IMPLOSION”.
We designed the key visual for GMA33 with the idea: Visualizing the temperature of music. With the principle of thermography—capture infrared radiation to create the image—we combined two wavelengths, invisible infrared and visible spectrum, to render the contour of the number “33”. Through this indefinable design, we demonstrated the endless pursuit of people who fell in love with music.

Credits
  • Creative Director: Chiunyi Ko, TuBo Lee
  • Art Director: Julian Chen
  • Project Manager: Hannah Chen, Sam Shen
  • Creative Concept: Julian Chen, Phoebe Sun
  • Copywriter: Phoebe Sun
  • Key Visual Design: Julian Chen
  • Key Visual Motion: Daniel Jiang, Julian Chen
  • Graphic Design: Evan Chiu, Tim Tseng
  • Nominee VCR Creative: Julian Chen, Phoebe Sun
  • Nominee Template Design: Julian Chen, Tim Tseng
  • Nominee Template Motion: Daniel Jiang, Yuan Wang
  • Nominee Opening Animation: Julian Chen, YiSheng Chien, Haochen Liao, Hsin Lin, Weily Hsu, YuanTzu Huang, Chewie Chang, MoonShine Animation, Computer Face, Wild Design, Kyle Jhuang, Szyu Pan, Benson Chang, Jim Hsu, Yishian Lee, Ted Chang
  • Nominee VCR Shooting Group: Renxiu Liu, Dexiu Du, Xiangke Chen, Aaron Kamemoto, Bingxun Xie, Jiahao Liu, Mengnan Xie, Pingxin Ye, Weiqi Lin, Xinyun Zeng, Xuanhan Zhu, Yiwei Du, Yuxuan Zhang, Zhewei Pan, Zijie Yu
  • Stage Visual Design: Julian Chen, Neil Lin, Tim Tseng, Mos Cheng
  • Stage Visual Motion: Julian Chen, Neil Lin, Mos Cheng, Yuan Wang
  • Music & Sound Design Production: CO-OP Music Works