In this “How to Job” series for Adobe, Hornet CD Itay Tavel uses energizing motion design to showcase the power and accessibility of three Adobe programs: InDesign, Photoshop, and Illustrator. In our approach, we honed in on finding the balance between efficiency and the joy of creativity. Our goal was to flip the script on traditional tutorials and create a series of fun, engaging videos with simple and approachable UI.
Across all of the How to’s, there’s a uniform energy and a parallel design language. And yet, each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.