Kendrick Reid

Kendrick is the Global GEMA, PROMAX and Clio Award winning former Senior Vice President and Executive Creative Director of Brand Strategy for BET Media Group. Responsible for developing breakthrough, brand-building creative marketing strategies, campaigns and executions for all platforms including BET Her, Tyler Perry Studios, VH1 and the streaming platform BET+.

Prior to joining BET Networks, Kendrick was the Vice President and Creative Director, On-Air Brand for Comedy Central. During his tenure he lead the network through two successful innovative re-designs and oversaw the branding for the networks multi-platform initiatives garnishing numerous international PROMAX and BDA awards.

Kendrick is also the Founder and Creative Director of Branded for Life, Inc., serving as creative brand consultant on projects for several television networks, including FUSE, Disney XD, Bravo, Lifetime, VH1 and the launch of Comedy Central International across Europe.