The Golden Horse Awards is one of the most renowned film awards in Asia.
This year, we took audiences behind the curtain of the film industry through visual design, paying tribute to the unseen work of filmmakers through the theme “Gazing at Traces”, referencing the traces and marks made while filmmaking.
Extending from the motion poster, we created a set of guidelines for the logic behind the use of lines, textures, and colors. We expanded the theme of traces into abstract and concrete forms, using “lines” as an index, the traces were presented in different forms. The wear, rust, and water stains on objects, the freckles, finger prints, and scars on the body, intangible time, the paths taken by people are all part of another scene that exists behind the films we see.
