After 16 years, The Golden Melody Awards was held in Kaohsiung again. The most obvious change we felt when heading south was the growth of the temperature. This thermal energy from Kaohsiung produced all kinds of chemical reactions, just like the phenomena GMA brought to us. The GMA let popular music spread widely, revealed this generation’s eagerness for a new voice, and gave light and heat to the musicians on stage. And this was the starting point for us to introduce the 33rd GMA with the annual theme: “THERMAL IMPLOSION”.
We designed the key visual for GMA33 with the idea: Visualizing the temperature of music. With the principle of thermography—capture infrared radiation to create the image—we combined two wavelengths, invisible infrared and visible spectrum, to render the contour of the number “33”. Through this indefinable design, we demonstrated the endless pursuit of people who fell in love with music.
