For the final season of What We Do in the Shadows, Awesome Inc developed a comprehensive promotional package that balanced the show’s contemporary comedic voice with its dark, gothic aesthetic. At the center was a meticulously crafted swarm of bats, brought to life through hand-drawn cel animation, that engulfs New York City—flooding streets, subways, and skies—before resolving into vampire hands clutching the series logo above the skyline. Subtle cameos of Nadja, Laszlo, and Nandor in bat form layered additional detail and narrative connection for fans.
In addition to the main promo, the campaign included ratings cards, lower thirds, and a range of packaging elements, all designed to extend the cinematic look across broadcast and digital platforms. Together, these pieces leveraged a full range of animation techniques to create a cohesive, visually rich sendoff that honored the series’ unique tone and captivated its audience.