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Unlock Confidence – HopStair » MOWE Studio

Category Description

Explanatory or educational video promoting a product or service.

Project Description

MOWE Studio partnered with HopStair, a mental health app focused on enhancing everyday life by boosting user’s self-confidence, to help them gain traction among users and secure funding in the competitive digital health space.

This collaboration resulted in a three-video campaign focusing on HopStair’s main goals – from spreading awareness of their digital product and the benefits of increasing confidence to delivering an elevator pitch that captures investor attention.

Credits

Client: HopStair
Directed by: MOWE Studio
Diagnosis & Strategy: Alana Maganha, Felippe Silveira, Raff Marques
Creative Direction: David Stone
Production: Ruby Valls
Art Directors: Victor Rosa, Pablo Cuello
Storyboards: Geraldin Vergara
Styleframes: Julia Hanke
Illustration: Pablo Cuello, Humberto Irigoyen
Animation: Pedro de Britto, Barbara Nozari, Murilo Emerick, Alcides Izaguirre
Sound Design: Lucas Marreir