For the all-online release of the MINI Vision Urbanaut concept car we were tasked with creating the visual package for the campaign. Three animations reflecting the three MINI Moments using a mixed media approach (full cg plus illustrations plus live action), a variety of huge-rez print renderings, a realtime scene for quick generation of highlight snipets and an Instagram AR filter were part of the gig. All of that needed to be put in a graphical world that was very versatile to cater for the different formats yet consistent throughout the whole campaign. Add a bit of freshness, streetart and accessibility for Millenials and we’re wrapping up the MINI Vision Urbanaut online release campaign.
A series of related spots advertising a product, service or event.