The Last Dance
Category Description

Title sequence for a sports program for television or streaming

Project Description

The opening credits for The Last Dance required a design and production approach that catered toward historic footage, yet felt energized. Our team focused on creating a design that channelled the excitement and the drama of this period, while encompassing a cool way to incorporate the archival imagery. The designers, animators and compositors wove a great story using the tools of the adobe suite. With effects and plugins within the After Effects arsenal, we created a vintage, cinematic, sports-oriented feel, that captured the magnitude and scope of basketball’s most powerful story.


Client: ESPN
Design Studio: Elastic
Creative Director: Clarissa Donlevy
Designers: Lynn Cho, Benjamin Woodlock
Animators: Lucy Kim, Chavilah Bennett
Assistant Editor: Kenny Breit
Producer: Jazeel Gayle
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall