TEDx Sydney 2020: REAL » Substance

Category Description

Title sequence for a live event (e.g. conference, festival, summit)

Project Description

When what’s “real” is debated every day – from politics, to climate change, economics, even the nature of the universe – how can we shape, challenge or change our reality… and understand who we are within it?

In the past, TEDx titles have held a mirror to society: reflection as catalyst for change. For TEDx2020, we returned to a spirit of playfulness. Instead of the serious, the sincere. Instead of a mirror, a dream.

Happily, at our invitation this dream was shared by some of the world’s best motion and sound studios. TEDx is about ideas worth spreading, and with “reality” so open to interpretation, a curated, global collaboration was perfectly suited to capturing the kaleidoscopic nature of the theme – reality as the sum of experiences.

These visions are woven together through the dreamer’s narrative: a young mother, seeking to reconcile a black-and-white reality with the dream of a more colourful world.

Credits

Client: TEDx Sydney
Concept & Curation: Scott Geersen
Production & Brand Strategy: Substance
Managing Partner: Alex North
TEDxSydney Founder and Licensee: Remo Giuffré

Animation Partners (A-Z):
BEMO (CHOICE) • BULLPEN (FUTURE) • MIGHTY NICE (IDENTITY) • MIXCODE (DIMENSIONS) • NERDO (ARTIFICIAL) • ODDFELLOWS (LOVE) • POST OFFICE (CONNECT) • SPILLT (PERCEPTION) • STATE (BELIEVE) • SUBSTANCE (DREAM)

Original Music & Sound Design (Titles): Ambrose Yu
Narration: Alan Watts
Sound Curation & Production (Idents): Sono Sanctus
Additional Composers (Idents): The Chicken Sound, Dogbotic, WeTime Audio, White Noise Lab, Zak Engel, Zenthing

(Full credits for all studios are too numerous to list here, but are published on Behance, Vimeo, Instagram and other sites).

[class^="wpforms-"]
[class^="wpforms-"]